Where we’ve got to…
Purpose Statements?
I want to share this with you now
FOCUS for Power
Anchor Your Breathing
Singles, doubles, Triples, Quads
Singles….for me, from my perspective…i’m thinking that…If i look at some of the…i can hear…
So your senses are key here.
NLP Gurus will tell you that you can hypnotise your audience into thinking and feeling stuff…i’m not so sure about that…but it’s great technique in any case…your POV
Doubles - not only, but also…from here to there… on the one hand…and on the other…
Firstly…and B
So it’s important to try not to go on too long…but even if you do, it’s the structure that can bring you back…if you say “let’s go through a couple of things…and you want to add a third…then enjoy that…if you share it, it works, if you don’t…you start to sound a little bit like Anchorman
Trebles…are one of the most powerful things you can do…you can do
Great Times, Great Memories, Great Friendship
You can then break that pattern…
Great Times, Great Memories…and i believe we’re building some very strong bonds together…
Sounds a bit less Ad Men, bit less marketing speak
Then of course, Education Education Education - the repetition is memorable
Free at last, free at last, thank God almighty we are free at last
This can be very effective in Recruitment Sales….”she’s got the experience, her track record of success is clear, and i recommend you meet her before the end of the week”
Quads will tend to be…serious…there is a weight to the fourth point…but it can be subverted…
“I have nothing to offer but blood, toil, tears and sweat”
I have nothing to offer but blood, toil, tears and donuts
I have nothing to offer but hard work, support, effort and shameless bribes
The full programme - last on in 2014- Speeches that Shook the World…is “not available” on the BBC website
Rhetoric - The Art of Using Language to Persuade
Obama “screams Ciceronian” - he rose from nothing (what if Cicero did Insta? What if any ancient famous people did Insta?)
Ascending Tricolon with Anapharo….”|They said.;…they said…they said…
Captatio Benowunitat - “i get it, i realis im not the likeliest candiate…”
Praetroritio - Not by the wealth of our economy…
![Yes We Can! The Lost Art of Oratory [Part 1 of 4]](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/327d092a-f931-4e31-8885-c8c819420531/hqdefault/w=640,quality=90,fit=scale-down)
Most political rhetoric is soggy…because they have nothing to say…it’s only powerful when people have something to say
Patton, The Northern Irish Soldier, The Australian Authoress Germaine Greer saying “she never learned all this…” Elizabeth 1
![Yes We Can! The Lost Art of Oratory [Part 2 of 4]](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/815d5474-0ecc-4f22-9e70-c80d6c846f93/hqdefault/w=640,quality=90,fit=scale-down)
Blair convinces the House to go to War. Thatcher on the Falklands. How she started speaking stridently and then changed and moved through different modes. U turn if you want to…the lady’s not for turning. The way The West Wing gathers all the information from everywhere and Rob Lowe explains that “we try and do themes…we spend ages draftign..and we still end up with a white piece of paper”
![Yes We Can! The Lost Art of Oratory [Part 3 of 4]](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/f0d483cd-577d-4325-8686-a95391ed86e1/hqdefault/w=640,quality=90,fit=scale-down)
Bevan. Enjoying an audience (same gene as being an actor, says William Hague). Hitler was “like a rock star”. Obama dialed down the oratory in his acceptance speech. You campaign in poetry, you govern in prose.
![Yes We Can! The Lost Art of Oratory [Part 4 of 4]](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/40761cb2-55c6-4ef0-8f92-f0866e0486f9/hqdefault/w=640,quality=90,fit=scale-down)
Ethos
Pathos
Logos
Apeal to reason
Scroates said Rhetoric was a form of flattery
Tony Benn simply says “look me in the eye, do I believe you?”
Yes we can - Bob the builder is made to sing by President Obama
The web has made the world the amphitheatre (Bob Geldof)
