Keep What You’ve Got - and add a little something to it
Instead of saying….my boss always used to say…
Try using a classic story spine.
There are many of these and we share them in the course.
Ever Tried. Ever Failed. No Matter. Try Again. Fail Again. Fail Better
“own something or sell something…but own the thing you sell”
BEGINNING
Once upon a time
It was a day like every other
THE INCITING INCIDENT
But then one day something different happened….might be big, might not be, as long as it’s different.
THE MIDDLE
And because of that
and because of THAT
and Because of THAT
THE CLIMAX
Until Finally
THE END
And ever since then
OPTIONAL MORAL
And the moral of the story is
I would add…
Your company origin story
The “normal jobs” you had to do before you achieved your current success
Do it as folding envelopes - when i heard taht…what it means