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Session Overview

Objective

Learning Points

Where we’ve got to…

Purpose Statements?

I want to share this with you now

FOCUS for Power

Anchor Your Breathing

Singles, doubles, Triples, Quads

Singles….for me, from my perspective…i’m thinking that…If i look at some of the…i can hear…

So your senses are key here.

NLP Gurus will tell you that you can hypnotise your audience into thinking and feeling stuff…i’m not so sure about that…but it’s great technique in any case…your POV

Doubles - not only, but also…from here to there… on the one hand…and on the other…

Firstly…and B

So it’s important to try not to go on too long…but even if you do, it’s the structure that can bring you back…if you say “let’s go through a couple of things…and you want to add a third…then enjoy that…if you share it, it works, if you don’t…you start to sound a little bit like Anchorman

Trebles…are one of the most powerful things you can do…you can do

Great Times, Great Memories, Great Friendship

You can then break that pattern…

Great Times, Great Memories…and i believe we’re building some very strong bonds together…

Sounds a bit less Ad Men, bit less marketing speak

Then of course, Education Education Education - the repetition is memorable

Free at last, free at last, thank God almighty we are free at last

This can be very effective in Recruitment Sales….”she’s got the experience, her track record of success is clear, and i recommend you meet her before the end of the week”

Quads will tend to be…serious…there is a weight to the fourth point…but it can be subverted…

“I have nothing to offer but blood, toil, tears and sweat”

I have nothing to offer but blood, toil, tears and donuts

I have nothing to offer but hard work, support, effort and shameless bribes

BBC Four - Speeches that Shook the World, Speeches - how to persuade your audience

How to persuade an audience using examples from famous and powerful speeches.

www.bbc.co.uk

BBC Four - Speeches that Shook the World, Speeches - how to persuade your audience
BBC Four - Speeches that Shook the World, Speeches - getting your message across

The importance of structuring your argument when writing persuasive speeches.

www.bbc.co.uk

BBC Four - Speeches that Shook the World, Speeches - getting your message across
BBC Four - Speeches that Shook the World, Speeches - Martin Luther King's "I have a dream" speech

How Martin Luther King's "I have a dream" speech changed the mindset of a nation.

www.bbc.co.uk

BBC Four - Speeches that Shook the World, Speeches - Martin Luther King's "I have a dream" speech

The full programme - last on in 2014- Speeches that Shook the World…is “not available” on the BBC website

Rhetoric - The Art of Using Language to Persuade

Obama “screams Ciceronian” - he rose from nothing (what if Cicero did Insta? What if any ancient famous people did Insta?)

Ascending Tricolon with Anapharo….”|They said.;…they said…they said…

Captatio Benowunitat - “i get it, i realis im not the likeliest candiate…”

Praetroritio - Not by the wealth of our economy…

Yes We Can! The Lost Art of Oratory [Part 1 of 4]

BBC Documentary about the power of rhetoric. What makes a good speech great? How much is content, how much is presentation? And has Obama brought eloquence back to 21st-century politics for good?

youtu.be

Yes We Can! The Lost Art of Oratory [Part 1 of 4]

Most political rhetoric is soggy…because they have nothing to say…it’s only powerful when people have something to say

Patton, The Northern Irish Soldier, The Australian Authoress Germaine Greer saying “she never learned all this…” Elizabeth 1

Yes We Can! The Lost Art of Oratory [Part 2 of 4]

BBC Documentary about the power of rhetoric. What makes a good speech great? How much is content, how much is presentation? And has Obama brought eloquence back to 21st-century politics for good?

youtu.be

Yes We Can! The Lost Art of Oratory [Part 2 of 4]

Blair convinces the House to go to War. Thatcher on the Falklands. How she started speaking stridently and then changed and moved through different modes. U turn if you want to…the lady’s not for turning. The way The West Wing gathers all the information from everywhere and Rob Lowe explains that “we try and do themes…we spend ages draftign..and we still end up with a white piece of paper”

Yes We Can! The Lost Art of Oratory [Part 3 of 4]

BBC Documentary about the power of rhetoric. What makes a good speech great? How much is content, how much is presentation? And has Obama brought eloquence back to 21st-century politics for good?

youtu.be

Yes We Can! The Lost Art of Oratory [Part 3 of 4]

Bevan. Enjoying an audience (same gene as being an actor, says William Hague). Hitler was “like a rock star”. Obama dialed down the oratory in his acceptance speech. You campaign in poetry, you govern in prose.

Yes We Can! The Lost Art of Oratory [Part 4 of 4]

BBC Documentary about the power of rhetoric. What makes a good speech great? How much is content, how much is presentation? And has Obama brought eloquence back to 21st-century politics for good?

youtu.be

Yes We Can! The Lost Art of Oratory [Part 4 of 4]

Ethos

Pathos

Logos

Apeal to reason

Scroates said Rhetoric was a form of flattery

Tony Benn simply says “look me in the eye, do I believe you?”

Yes we can - Bob the builder is made to sing by President Obama

The web has made the world the amphitheatre (Bob Geldof)

Digital Rhetoric in Social Media

Rhetoric has evolved in numerous ways since it’s inception. I think it’s safe to say that the internet is the driving force in the…

kendallj0hns0n.medium.com

Digital Rhetoric in Social Media
Rhetoric, Media, Public Relations, Education (Podcast)

Rhetoric and its manifestations in media, public communication and public relations are the first group of topics in this podcast. The use of modern rhetorical techniques, including visualization in teaching in virtual environments, are the second group of topics. Orator’s characteristics and preparation to deliver speeches are also presented. RHEFINE – Rhetoric for Innovative Education – Output 2 – Online Course in Rhetoric. Participators: Prof. Ivanka Mavrodieva And Doctor Kremena Georgieva The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein Creative Commons CC-BY-NC-ND 4.0

www.youtube.com

Rhetoric, Media, Public Relations, Education (Podcast)